Roche Bobois and the French Counterargument: Why Commissioning Artists Is a Design Strategy, Not a PR Move
Roche Bobois operates 266 stores across 56 countries and generated retail sales of EUR 499 million in 2024, making the French house one of the largest single-brand luxury furniture retailers in the world. The Roche Bobois design model differs fundamentally from the Italian craft-genealogy tradition: rather than building collections around workshop heritage, Roche Bobois commissions…